Spot the difference
Urbis Gallery ran a typographic ad campaign to promote the ‘Best of Manchester Awards’ for the best art, music and fashion. I wanted to engage with Urbis and steal their audience. So, I designed an anonymous spoof poster and had 100 fly-posted. At first glance it was so similar it passed off as authentic.
The gallery announced the work as, “in the spirit of the competition” and within days they initiated a search for, “Manchester’s Banksy” increasing exposure monumentally. They used a number of award winning bloggers, social media and an article in 75,000 copies of the MEN, all with a ‘spot the difference’ photo.
The artwork was subsequently exhibited as part of the awards ceremony. My campaign grew with correlating designs covertly flyered on the opening night. It was also the catalyst which initiated an approach from another organisation, securing £11,000 for similar public interventions.