Graphic Design
Made in Ardwick
Identity design and festival assets inspired by the history, architecture and landscape of Ardwick, Manchester.
Client: Made in Ardwick Festival
Venue: Whitworth Art Gallery
Service: Graphic Design / Identity Design
Location: Manchester
Year: 2021
Design and visual assets created for Made in Ardwick, a festival celebrating the people, history and culture of one of Manchester’s most distinctive neighbourhoods. The festival was held at the Whitworth Art Gallery and brought together stories, creativity and community connected to the Ardwick area.
The identity was developed through close research into the neighbourhood itself. Inspiration was drawn from Ardwick Green, the historic barracks overlooking the site and the visual character of the surrounding landscape. The colour palette references the area's name, while the typography echoes lettering found on the former military buildings.
The logo shape was derived from an aerial view of the landscaped green, creating an identity rooted directly in place. By drawing from local history and environment, the project aimed to create a visual language with meaning, authenticity and a strong connection to the community it represented.
The resulting identity was applied across festival communications and promotional materials, helping establish a distinctive and memorable presence for the event.