ADVERTISING
DePaul UK / Homelessness Prevention Campaign
Concept-led advertising and copywriting for a national youth homelessness charity.
Project Details
Client: DePaul UK
Service: Advertising / Concept Development / Copywriting / Art Direction
DePaul UK is a national homelessness prevention charity supporting young people who are homeless or at risk of becoming homeless.
This campaign focused on their core prevention model — placing vulnerable young adults into safe, temporary accommodation with carefully selected hosts before they reach crisis point on the streets.
The creative approach combined concept development, headline copywriting and visual design to communicate urgency with clarity and empathy. The messaging was designed to be immediate and accessible, translating a complex social issue into a direct human statement that could resonate across outdoor and digital advertising environments.
By focusing on a single, emotionally direct proposition, the campaign aimed to highlight both the vulnerability of young people at risk and the practical, preventative impact of DePaul’s hosting programme.
See Advertising, Jack Arts, You Are Enough and Axis for other work on billboards and public space.
Testimonial
“Working with Micah was a really positive and pleasing experience. His help in taking our initial thoughts and crafting them to an eye-catching design was invaluable.”
— David Batchelor
