GRAPHIC DESIGN

Access Able UK is a specialist contractor delivering planned and programmed works across both public and private sector environments, with a focus on accessibility and infrastructure.

The project involved redesigning the company’s logo and developing a refreshed visual identity system that could better reflect their professionalism, scale and service offering.

Key elements of the existing identity, including colour, were retained to maintain recognition within their established client base, while the typography, structure and overall system were refined to improve clarity and impact.

A dual-type approach was developed, combining a robust, contemporary sans serif with a highly legible technical typeface influenced by accessibility infrastructure. The intention was to create a system that felt both functional and authoritative, while subtly referencing the sector in which the company operates.

The logotype was refined for clarity and legibility, with particular attention given to the structure of the name and how it is read and understood at speed. A bespoke “A” mark was developed to suggest upward movement and progress, reinforcing the organisation’s focus on improvement and access.

The identity was then extended across applications including stationery, digital assets and vehicle livery, ensuring consistency across both office-based and on-site environments.

The final identity delivers a clean, professional and scalable system suitable for use across public sector contracts, corporate communications and field operations.

See Adaptability Institute, Movement Day and Westminster Associates for other logo work.