The School of Adaptability is an educational initiative focused on helping individuals and organisations develop the skills, mindset and resilience required to navigate change.

The brief called for a visual identity that could communicate adaptability without relying on familiar or predictable symbols. The solution centred on a bespoke graphic mark designed to suggest movement, transformation and continuous learning.

At the heart of the identity is a shape-shifting icon that changes form and colour across applications, reflecting the organisation's core belief that growth comes through adaptation rather than fixed positions. The mark functions as both a recognisable logo and a flexible visual device capable of evolving across digital and printed communications.

The wider identity system was designed to feel contemporary, optimistic and dynamic, creating a visual language that could support workshops, publications, presentations and online learning environments.

The result is a distinctive identity that captures the spirit of adaptability itself — a brand designed to evolve alongside the ideas it represents.

See Verdino & Co, Access Able, and Westminster Associates for other logo work.