Creative Production and Art Direction for Foot Locker x Nike Manchester TN Campaign
Supporting a citywide brand activation through location sourcing, production collaboration and on-site creative direction
Delivering a Manchester-based campaign activation for the launch of the Nike TN Manchester
Client: Nike x Foot Locker
Partner: Last Light Cinema
Service: Creative Production, Location Scouting, Art Direction, Campaign Activation, Print Production Consultation, Content Production Support
Year: 2025
I collaborated with Last Light Cinema on a social media and experiential campaign created for the launch of the Manchester edition of the Nike Air Max Plus TN Manchester. The activation formed part of a wider citywide campaign delivered in partnership between Nike and Foot Locker, celebrating Manchester's culture, identity and connection to the iconic TN silhouette.
The project involved securing and advising on a suitable location for a large-scale poster activation, ensuring the chosen site aligned with both the campaign's creative direction and practical installation requirements. Working closely with the production team, I provided location guidance and environmental considerations that helped maximise the visual impact of the final installation.
Alongside location sourcing, I collaborated on the print production process, helping to ensure the poster materials, finishes and installation methods were appropriate for the site and would achieve the desired visual outcome when applied at scale. Attention to material selection and environmental factors was essential to delivering a successful activation within a live urban setting.
The campaign also included participation in behind-the-scenes content documenting the installation process and final activation. This content formed part of a social media campaign published by one of the world's leading sportswear retailers, showcasing both the creative process and the completed artwork to a wider online audience.
During installation, I provided on-site art direction and creative support, helping to maintain consistency between the campaign vision and the final execution. The resulting activation became one of several artist-led interventions launched across Manchester as part of the wider Nike and Foot Locker campaign, combining physical placemaking with digital storytelling to engage audiences both in the city and online.
The project demonstrates an integrated approach to creative production, bringing together location strategy, print implementation, content creation and experiential marketing within a high-profile national campaign.
See also Buzzzing for street/club culture branding, Public Work for outdoor activations and Kingdom for biker photography book design.