GRAPHIC DESIGN

Sleepflow (formerly Sleepwise) is a sleep-focused product brand developed for retail and online distribution including Amazon.

The project included brand identity, logo design and packaging system development, creating a calm, minimal visual language designed to communicate clarity and trust in a crowded wellness market.

The identity was designed to work across physical packaging, digital listings and promotional materials, ensuring consistency across both ecommerce and retail environments.

The system focuses on simplicity, legibility and product clarity, with design decisions supporting ease of recognition and shelf presence.